Category Archive for: Blog

How to Comply with Google Panda and Penguin Updates?

How to Comply with Google Panda and Penguin Updates? Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated…

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Why Do You Need PPC Advertising?

Why Do You Need PPC Advertising? Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer…

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10 Benefits of Online Reputation Management!

The 10 Indispensable Benefits of Online Reputation Management Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes…

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