Define, build and optimize your brand and grow your business!
Branding is one of the most important aspects of any business, large or small, retail or Business-to-Business. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. (See Our Infographic Below:)
“Build Your Brand and they will come”. This could be your branding mantra. Customers are looking for brands that they can identify with and share their beliefs and aspirations. Give your brand a personality and make sure that it has the right mixture of characteristics that appeal to your target customers.
Build your brand’s Presence, Relevance, Performance and Advantage until you have built to bond with your customers.
You need to build a strong brand to help your business communicate its core values and the quality of its products and services to the outside world. Research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switching to a new one.
Digital devices have made their way in our lives. Laptops, smartphones, mobiles and tablets have enabled us to remain connected with the digital marketing channels and audiences are spending more time watching videos on YouTube than television.
This shift towards online digital media has forced businesses to rethink the methods through which they reach their audiences. The demand is for a marketing strategy that caters to the needs of the users present on search engines like Google or Yahoo, on social media sites like Facebook or Twitter, and on many other popular sites.
You need to optimize your Brand because stronger brands become more valuable with time. A study of 6 years of stock market data found that strong brands have more power to retain customers and acquire new ones and have more amplification power leading to the brand bandwagon effect.
Today most marketers, including your toughest competitors, are focusing and spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plan on increasing by at least 20%. Here’s what that means: Your leading competitors are spending a great deal on their branding while you might be ignoring it.
Build and optimize your brand today. Here are some of the most important attributes of a great brand and how we can help:
Logos are a critical aspect of business marketing. As any company’s major graphical representation, your logo anchors your brand and becomes the single most visible manifestation of your company within your target market.
A professionally designed Logo will also provide essential information about your business that allows customers to identify with your core brand. That’s why a well-designed
We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service sill ensure that the growing number of mobile customers can reach you.
75% of web users admit making judgments about the credibility of an organization based on the design of its website.
67% of consumers are more likely to buy if the site is mobile friendly.
62% of companies reported an increase in sales after designing a site for mobile users.
The more engaged your Friends, Fans, Followers and Connections are, the higher the amplification factor to extend your reach and engagement further.
46% of online users count on social media when making a purchase decision.
85% of fans of brands on Facebook recommend brands to others.
Create Buzz in your locality and niche with our local marketing services which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers.
Local searches end in a purchase:
78% with mobile phones
59% with PC and Laptop
77% with tablets
Your brands visibility will increase while you only pay for clicks. Online advertising with record breaking revenues of $42.8 billion in 2013 is now bigger than broadcast TV advertising with 40.1 billion revenues.
More people are searching online nowadays. Bring it up a notch with PPC remarketing.
Ads will be displayed across the Google network of websites to your visitors who have not yet converted but visited your website. Your banner ads will be all over the web constantly reminding your previous visitors about your brand, enforcing brand awareness, recognition and recall and again, while you pay for clicks.
With Online Reputation Marketing, you can control and influence the online reputation of your business and ensure that your brand has 5-star rating and is constantly prepared for negative content.
Google’s display network reaches 90% of global internet users. We will manage your online reputation, address negative reviews and make positive ones work for you.
We will publish genuine positive reviews and positive content about your brand at the right places and push down negative reviews on search engines.
92.5% of adults regularly or occasionally research products online before buying them in store.
71% of users change their perception of a brand after seeing a brand’s response to a review.
79% of customers trust online reviews as much as personal recommendations.
90% of global online consumers want brands to share content online.
96% of consumers surveyed found videos helpful for making online purchase decisions.
92% of mobile video viewers share videos with others.
80% of business decision makers prefer to get company information in a series of articles.
78% of consumers believe that companies that provide content are interested in building good relationships.
A brand is worthless if it doesn’t CONNECT with the right audiences in a relevant way.
So, are loyal and paying customers coming your way? You should leverage our expertise and have our experts help you define your brand. We will sit down with your and discuss a strategy on building and optimizing your brand and grow your business
We can help you capture more leads and convert them into customers. Increase your sales, earn bigger profits and expand your brand. Contact us to see how we can build and optimize your brand today.
We will research and analyze your target market, your brand, your competitors and your industry. We will review your website, your social placement, your rankings, and keywords.
We look to build long-term partnerships with our clients as we believe that driving the success of our customers is the best way for our company to flourish.