More and more small and medium sized businesses are looking into growing their local online presence in addition to crafting their overall online marketing and sales pitches.By choosing the right Local Buzz Campaigns, you will be dramatically increasing your visibility in front of potential customers who live, work and play in your area. It’s a must have competitive strategy to any local business. We have you covered on Google Places, Facebook Places, Bing Local, Foursquare and many other local directories.

What is Local Buzz?

“Local Buzz” also called local search optimization or local business listing optimization (LBLO) is about generating “buzz” around your business in your local target area. It’s the optimization of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare that makes your business more visible online. We’re proud to be one of the few online marketing agencies that provide local buzz.

Why Do You Need Local Buzz?

If you’ve been doing business for a while, you know that marketing has been significantly and quickly changing over the past few years. Just when you were getting used to the old SEO and online marketing rules, you now find yourself addressing your web marketing needs with more local strategies.

With local searches increased by 478% from 2007 to 2014, local Buzz, is exactly what you need to stay relevant in your local community. Globalization is no longer the concept everyone is talking about: now people are looking for local solutions. This is why your position in Google Places, Facebook Places, Bing Local and Foursquare is critical.

Local Buzz capitalizes on local listings with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene. Combining a fully optimized local presence with a solid and professionally run SEO campaign will put you light years ahead of your competition.

Local Buzz is Good for Your Business

Local listings are geographically relevant and more targeted to customers. And because of this, local listings gain more online traffic, check-ins and conversions. People are using more organic searches, social media tools and their available mobile technology to find relevant info about local products and services.

If you aren’t there when they are looking, they will choose to buy from your competitors. But, if your business profile and reviews are 100% visible on local listings, all that potential return on investment will come to you, directly. How is that for online marketing efficiency?

That’s why appearing in local search results can help your business stand apart from its competition. A fully-optimized local online presence coupled with a strong SEO campaign will put you ahead of your competition. The truth is that you cannot afford not to invest in your online marketing; if you don’t, your competitors will!

People Trust Online Reviews

Online reviews are a crucial factor for the local visibility of your business. With the big shift online and the constant Google changes, your reputation is now naked online just like 80 million businesses around the world.

Years ago, reviews were not that important but they are now a very big deal in society. We now live in a TRUST economy. The entire industry has changed and here’s what Wired Magazine has to say: “Welcome to the reputation economy, where your online history becomes more powerful than your credit history”

Local Buzz is the Future!

The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-the-go for instant information found in local business listings moments before they actually drop by and buy. So we see the number of potential customers who will find your business through a local listing can triple in only a few months.

All the Internet technology giants, from Apple to Google, are currently developing new ways of connecting businesses and consumers locally. By the end of this year, Millions and millions of people will be using new apps like the Google maps phone app, Apple maps or Google + Local. Also, Facebook is expected to release the Facebook Nearby feature sometime this year.

What are Your Competitors Doing?

The percentage of businesses that are optimizing their local listings, maps, citations and reviews is steadily increasing.

Increasing numbers of people and businesses are looking to local listings for shopping, dining, services, vendors and more. Because of this, having your business appear in local search results will really help set you apart from your competition.

Doing Local Buzz now will give you a major edge over your competition. This will make it harder for them to catch up and compete with you when they finally decide to use Local Buzz.

The longer you wait to do Local Buzz, the more difficult it will be for you to catch up to your competitors who are already doing it.

Know the Facts!

Local searches have grown by 144% in only 4 years

82% of organizations are developing local content on web pages, blog posts, and page titles to optimize them for local search results

41% of organizations consider local search to be a critical or highly important factor for achieving their search marketing objectives

80% surveyed said they had actually changed a purchasing decision because of a bad review they saw online.

78% of internet users say they research products before purchasing and believe online reviews are the most credible source.

50% of all internet users 18 or older have left an online review at least once.

86% of tablet owners made a purchase from their tablet-based local search

61% of smartphone owners made local searches from their device

72% of smartphone owners made a purchase from their smartphone-based local search

49% of smartphone and tablet owners use apps to conduct local business searches

61% say local listings are more relevant and 58% say more trustworthy

38% of tablet owners made a $100+ purchase from a local search on their device

32% of smartphone owners made a $100+ purchase from a local search on their device

However Only:

58% list their local business address on their website

22% rated mobile search as either a critical or important factor

19% do local citation building

30% find local listings unimportant

There are still 42% of business owners who don’t even consider listing their local address on their website

What do you get with Local Buzz?

Unprecedented visibility in local listings

A tailor-fit local marketing campaign that matches your goals

More referrals and a growing network of potential client

What We Do? – Envision Local Buzz Services

Local Business Listing Research and Creation – Duplicate local business listings are confusing to both users and search engines. Not being present on local listings is worse. So, we’ll come in and research the status of your business in local web properties. We’ll ensure your accounts are setup and verified.

Local Mobile “Check In” Visibility – We will publicize your local mobile check-in promotions via your Facebook Places, Foursquare, and Google Places accounts to encourage more check-ins and more business as well as strengthen your local signals.

Image Creation, Optimization, and Publication

Custom Citation Building

Review Publication and Promotion Creation

Promotion and Event Social Updates

And much, much more!!!

All of the above are done professionally, starting with a thorough research of your previous listings (if any), search engine ranking comparison with similar organizations in your area. Once flawless, your profile is then listed in Google Places, Facebook Places, Foursquare as well as a full list of geo-related listings or niche directories. Also, your business will get registered in specialized paid and non-paid directories.

This is definitely the right time to start expanding your business potential, and the way to do it is through gaining Local Buzz momentum!

Schedule an In-depth Consultation

We want you and your business to benefit from our services. We welcome and encourage your involvement during our consulting sessions. Nobody knows your business more than you do – let alone your marketing goals and objectives. Right now astute businesses are reaping the rewards of Local Buzz. You too can join the club of business owners whose websites are visible in local listings.

Given the facts, the best time to do Local Buzz is now. Catch up to your competition and expand your business to new horizons. We’re here to help make that happen.

You’ll gain access to our exclusive state-of-the-art reports and analytics custom-tailored to your business.

Keyword Ranking Report

Keyword Competition Report

Online Presence Report