The past years have seen a rapid increase in the use of social media all around the world, and the ball will keep rolling! Social networks are no longer just platforms for us to communicate with high school mates, families, and friends. Social Media is now a strong marketing tool that when properly optimized, can bring traffic, leads, and sales to your business. So, today’s brands need to move fast to keep pace with the rapid changes.

Social Media Marketing is the action of participating and engaging with people on the different social media platforms like Facebook, Twitter, Google +, YouTube, and LinkedIn. Social Media offers powerful opportunities for you to listen, engage, and share content with friends, prospects, and current customers. Social Media offers others a way to advocate for your business through compelling content.

What is Social Media Optimization?

Social media optimization is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends.

Why Do You Need Social Media Optimization?

Social media is a great way to build brand awareness and encourage customer engagement and loyalty. Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. Some 53% compliment brands and 70% read other people’s experiences. The use of social media in searching for businesses is also on the rise, growing three times over the past few years.

Customer acquisition in social media is 62% for LinkedIn, 52% for Facebook, and 44% for Twitter!

What is the Social Media Optimization Process

Social media optimization is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends.

Your prospects and present customers are looking for you in social networks. By not optimizing your online social presence, you are giving the cold shoulder to prospects who are willing to be customers, and customers who would be loyal fans. Warm up with your prospects and convert them as well as nurture your current customers.

What We Do? – Social Media Optimization & Management

Social media represents one of the most essential facets of a healthy online marketing campaign. We focus our efforts on the four biggest online social properties today: Facebook, Google+, Twitter, and LinkedIn. We also provide social media optimization and management for YouTube, Pinterest, Blogger and many more. We can set up and optimize your accounts in all these networks.

Facebook – Facebook has more than 1 billion monthly active users and is growing day by day. Your prospects are on Facebook and they need to see optimized profile and fan pages that reflect your brand. They need to see your business information. They want to see there’s a human behind the business and so they want status posts, messages, and comments. We’ll make sure your account is active and well-maintained.

Google+ – The newest player in the game is now the No. 2 social network. It now has 269 active monthly users. What makes it special are the SEO benefits it brings. We’ll set up your profile and optimize it with the right business information, keywords, and images. We can post updates and share posts to boost your online social presence.

Twitter – Twitter has 200 million monthly active users who generate over 340 million tweets a day. We’ll set up your account, post regular tweets, and gain followers for you.

LinkedIn – LinkedIn is the perfect platform for B2B business. It has 87 million users in 200 countries to date. We’ll build your profile and join discussions and groups on your behalf.

A company must be visible beyond the borders of its own website, and social media helps accomplish this aim. It also offers a company the opportunity to settle issues and engage in some subtle customer service solutions.

Social media optimization is a task-intensive online marketing effort. It requires daily hours of interacting with prospects. Social Media Management can be a full-time job on its own. Don’t let it distract you from your core business. Send us a message now or call us and let us take care of your social presence.

We HELP You Grow Your Fanbase and Boost Social Presence!