Search engine optimization has dramatically changed over the past few years and has evolved into one of the most complex online marketing strategies.No matter how great your website may be, potential customers are missing out on finding your site if you don’t have great visibility online. A poor web presence means you are missing out on revenue that you could be generating if you had great rankings.
High Rank Websites specializes in organic search engine optimization that will increase traffic by optimizing your website for a wide variety of search phrases on Google. Since 2005, we have helped businesses to grow and increase revenue through highly successful SEO campaigns. We have grown to a team of over 25 people who are dedicated and driven to making each of our clients succeed.
Search Engine Optimization or SEO is the process of modifying your web site to perform better on the organic or algorithmic search results of the top search engines. This process can includes changing the existing URL architecture of your web site to be more easily crawled by the search engines and incorporating elements into your web site to ensure the site is “search engine friendly”.
Simply put, the search engines all have their own ranking criteria for determining where your web site will appear for any given search. The job of any reputable Search Engine Optimization firm is to understand the latest criteria for producing maximum results and improving search engine placement and to deploy each campaign in a way that is both effective and ethical.
The concept behind SEO is seemingly straightforward; SEO enables companies to more effectively reach their target market. Essentially, SEO is the only form of advertising where a company is able to direct their efforts purely to the people who are searching for their products or services, and it has proven to be very effective. If a website fails to convince search engines that it is relevant or important to searchers, then it will not be coming up on the searches at all. A website that gains no exposure is a waste of money.
While a non-performing website wastes money, implementing SEO can increase traffic, dramatically, which can in turn generate more profits for the company in the long run. Businesses need leads they can convert to customers. Surveys show that SEO ranks highest with growing importance as a source of leads, gaining a grade of 94% — beating social media (85%), emails (79%), and blogs (68%). Studies also found that the level of SEO being conducted by businesses is directly proportional with the conversion rates they get.
Not only is a good SEO strategy remarkably effective, is also delivers quantifiable results, so there are no qualms when it comes to ROI. Through tracking and analytics, SEO offers insight into customer behavior by accessing statistics such as number of visits to your website, trends in traffic and revenue so website owners can identify their successes as well as opportunity.
With the prevalence of the internet in today’s society, many businesses are beginning to let go of traditional methods and incorporate different strategies. A business doing trial or basic SEO gets only 2% conversion rate but that rises when the business moves up to more advanced and long term SEO with 10% average conversion rate. SEO has evolved to fit the mold for what businesses need in this technological era, and is becoming the epicenter for all future advertising and marketing.
In a time when the Internet is the source for most to find a product or service they need, there is no greater investment than search engine optimization for your business. It’s essential to Understand the importance of SEO and how it effects the growth of your business even while you sleep. The tactics that previously drove in waves of new customers are no longer effective due to consistent algorithm updates and increased competition in the search engine market.
The main goal of search engine optimization is not simply to push your site to the top of search engines and increase traffic but to help you increase revenue through your website. Whether you sell a product or a service, we want you to able to get a great return on your investment. With SEO, it truly is an investment and with most investments it will take time to pay off
Envision Web Marketing is equipped to navigate any SEO challenge with years of experience, proprietary software and professionally trained SEO analysts that has made us one of the top SEO agencies for many years.
Our SEO methods adhere to Google’s recommendations. Today, 91% of people online use search engines frequently, and Google takes a commanding 66.80% market share. If you dominate Google, you’ll dominate the search rankings. People will find you if they can find you on Google.
Unlike other freelancers and agencies, we use “white hat” strategies. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:
Local online search is the latest and greatest way to find local businesses in your city or neighborhood. Search engines are now giving precedence to small, local businesses with new ‘Local Search’ functionality. This works by search engines knowing the proximity of where the searcher is searching from, and gives results based on location and relevancy. If you do a search for “coffee”, the search engine will show you results of coffee shops near to your location.
This is a revolutionary new way for small businesses to get more business in their local area. Once you get setup and optimized on the search engines, it is virtually free advertising for you for as long as you’re in business, and will drive in new customers for you each and every month, just as yellow pages did in the past. Using local SEO is a great way to not only get your business included in local search, but also have an authoritative business profile that ranks above your competitors.
Local SEO is optimizing your business’s online presence to appear in local search results for your city or neighborhood. For example, Tom’s Pizza is a restaurant in Houston. They used to only appear in search results if people searched their exact business name: ‘Tom’s Pizza’. However, using local SEO, they were able to get their business to appear in local search results for several search terms that their customers were using, such as: “Houston Pizza”, “pizza delivery Houston”, and “Pizza Restaurant”.
Now, people who never gone to Bob’s restaurant before (and therefore did not know his business name) are able to find his place with ease.
It used to be very difficult for local businesses to get much business through online search engines, because big businesses and corporations always seemed to come up as the top results for every search. Well now, all of that has changed. Google and other major search engines are giving the option for local businesses to get listed under their online search. Local SEO, or local search engine optimization, is the method used not only to get businesses listed in several search engine’s local search platforms, but also optimize these businesses to be found no matter what combination of words the searcher is using to find that type of business.
SEO involves the application of complex guidelines and adept techniques in the design, architecture, coding, content, promotion, and linking of your website. It starts with intelligent research on the best keywords or search queries your prospects search in Google.
When it comes to developing and implementing top search engine strategies our team is tough as nail. It all begins with extremely resource heavy data mining, competitor analysis, website diagnostics, inbound link reports, and the study of desired search result pages. It is after out team has a thorough understanding of your particular search market that we are able to compose the most competitive solution.
We continually monitor, analyze, and optimize every SEO campaign on a monthly basis. As Google updates their search algorithm we continually seek and capitalize on technology driven opportunities. We are an SEO company at heart!
Robust On-Site Optimization That’s done by highly specialized SEO strategist not web designers
Customizing Keyword Density, Carefully Linking Interior Pages, Implementing Rich Snippets & more.
Premium and Diverse Links To Drive PageRank, Increase Rankings, and Source Traffic.
Deep Analysis of Web Traffic to Improve Visitor Browsing Experience and Demonstrate Value to Google.
Your online business needs special attention and we specialize in providing top-notch SEO specialists and client support to ensure that your business gets high ranking in all major search engines.
Watch your business skyrocket with our Search Engine Optimization services.
Take us up on our Risk Free SEO Audit. If you’re looking for an SEO consultant to help you achieve your online goals, then you came to the right place. We not only specialize in improving traffic & rankings, we also focus on getting your business REAL results by improving sales, conversions and leads.
STEP 1 – Request your free Audit here:
STEP 2 – set an appointment to see the audit and learn a few tips to make your website more visible by search engines
STEP 3 – Get Started and watch your website’s organic traffic generate profits
STEP 4 – Sign up with us so we can stop the bleeding on your Adwords account right away!
Ready to see how managing and expanding your local search SEO strategy can drive incremental traffic and consumers to your locations?
Call us at (713) 929-2244